Google Ads
Fastest startCalls this month
Your ad shows for the services and towns you pick, as soon as Google approves it. You set the budget and can pause any time.
- Starts
- Days after approval
- You pay
- Per click
- Lasts
- While the ads run
Google Ads for contractors and remodelers: Estimates on your calendar in 60 days. Every lead you pay for answered in 60 seconds.
Your ads go live within days of Google's approval and bring calls while your SEO builds. Over 60 days we tune them to the searches that book estimates in your towns. Add Booked and every call, form and missed call gets a reply from your business in under a minute, so no lead you paid for goes cold.
Running Local Services Ads? Google ranks them partly on whether you answerWhat you payMonth to month
Management, every month $227
Setup, one time $345
Local Services Ads, add‑on +$149 a month
Ad spend Paid to Google, you set it
- Flat fee, no % of your ad spend
- Month to month
- With Booked: a first reply in 60 seconds, or that month free
4.8 out of 5 from 3,668 reviews14,300+ orders completed on Fiverr9 years in local SEO
01 · Ads and SEO together
SEO wins the long game. Google Ads bring calls while it builds.
For a remodeler, SEO and a strong Google profile are the best long‑term source of calls, and they take months to build. Ads are how you get clients in the meantime.
Local Services Ads
Pay per leadTop of the page
The ads at the very top of Google, with your star rating. Your reviews and reply speed help decide how often they show.
- Starts
- Once Google verifies you
- You pay
- Per lead
- Lasts
- While the ads run
Local SEO
Best long‑termCalls that keep coming
Your Google profile in the map pack and your site below it. Once built, it keeps sending calls after the ads stop.
- Starts
- Builds over months
- You pay
- For the work, not the click
- Lasts
- Keeps working
02 · Ads + Booked
Spending $1,000 a month on ads and still no big jobs?
The money usually leaks in two places. Our ads management plugs the first, aiming your budget at the jobs you want. Booked plugs the second, and follows every lead up until it's a yes or a no.
- Leak 1 · Before the clickSmall jobs and DIY searches Blocked by our ads management
- Leak 2 · After the clickGood leads that reach voicemail Answered by Booked in under a minute
Google Ads aloneExample
- 2:38 PMA homeowner searches"bathroom remodel near me" in your town
- 2:39 PMYour ad wins the clickYou pay for it, answered or not
- 2:40 PMShe calls youYou're on a ladder. It goes to voicemail
- 2:42 PMShe taps the next adAnother contractor picks up
- The resultThe lead you paid for is goneHer estimate goes on his calendar
Google Ads + BookedExample
- 2:38 PMA homeowner searches"bathroom remodel near me" in your town
- 2:39 PMYour ad wins the clickTracked, with what it cost
- 2:40 PMShe calls youYou're on a ladder. It goes to voicemail
- 2:40 PMTexted back in under a minute"Sorry I missed you, I’m on a job. What’s the project?"
- Same dayEstimate on your calendarThen followed up until it’s a yes or a no
03 · Where ad money is lost
Construction clicks are cheap. The money is lost after the click.
Construction ads cost less per click than most home‑services trades, then turn far fewer clicks into calls and forms. Fix the page and the reply before you add budget, or more budget buys more of the same leak.
Clicks cost less than in most trades, and leads cost more. The gap opens on the page and in the reply.
$5.31median cost per click for construction and contractors, against $7.85 across home services.LocaliQ, 2025, 3,211 US campaigns
2.61%of their clicks become a call or a form, against 7.33% across home services.LocaliQ, 2025
$165.67median cost per lead, against $90.92 across home services.LocaliQ, 2025
What will one signed job cost you?
Drag your budget, tap the job you want and how many leads you sign, and follow the money to signed jobs and profit. The defaults are LocaliQ's construction medians. How the math works
$1,500 ad budget
plus our $227 fee
282 clicks to your page
at $5.31 a click
7.4 calls and forms
2.61% of clicks, $203 each
1.5 signed jobs
you sign 1 in 5
$9,797 profit left
after ads and fee, at $7,815 a job
Each signed job costs you
$1,171Worth it
A job earns about $7,815 in gross profit. Spending $1,171 to win one is inside your $2,605 limit, a third of that profit.
You break even signing 1 in 11 leads. About 7 leads a month is a small sample: one job more or less swings the result. Judge it over three months.
Change the numberscost per click, conversion, margin, fee
Defaults: LocaliQ 2025 medians for construction and contractors (home services overall convert at 7.33%), Cost vs Value 2025 national averages and NAHB’s 29.9% remodeler margin. Our fee is $227 flat. Enter 0 if you run the ads yourself. A third of the profit is a common starting point for the limit, not a rule.
04 · Your first 60 days
Live in days. Tuned to what books jobs by day 60.
What happens after you say go, and what you see at each step. Your part is one kickoff call and a yes on the ads.
- Day 1
Your market, priced
On the kickoff call we look at your towns, your best jobs and what clicks cost there. You leave with the plan and a budget.
- Week 1
Built and tracked
Campaigns for your services and towns, junk searches blocked, calls and forms tracked, each ad sent to its page.
- After approval
Ads live, first calls
Ads start showing once Google approves them. Every call and form lands in your report with what it cost.
- Day 30
First tune
We read every search that triggered an ad, block the junk and move budget to the services that book estimates.
- Day 60
Tuned to what books
Budget sits on the searches that book estimates, and your report shows what each signed job cost you.
Add Booked and it goes live within 14 days of your kickoff. From then on every call, form and missed call from your ads gets a reply in under a minute.
05 · How we run your ads
Six fixes that stop ads burning money
- 1
We look at your market first.
What homeowners in your towns search for your services, what the clicks cost, and who already advertises. You see it on the free call.
- 2
Your services, your towns, nothing else.
Ads only for the work you want and the towns you serve. Words like "jobs", "DIY" and "cheap" are blocked so you stop paying for the wrong clicks.
- 3
Each ad lands on the right page.
Someone searching for a bathroom remodel lands on your bathroom page, not your homepage, with a call button and a short form.
- 4
Every call and form is tracked.
You see what each lead cost and which ads booked estimates. Spam and wrong‑service calls are kept out of your lead count.
- 5
Every lead gets answered.
Google charges Local Services Ads advertisers for missed business‑hours calls over 20 seconds. Pair ads with Booked and every lead gets a text from your business in under 60 seconds. Missed‑call text‑back
- 6
Checked every week, reported every month.
Budgets moved to what books jobs, losing ads paused, and a plain report: spend, calls, cost per lead.
06 · Who it's for
Google Ads for general contractors, remodelers and the trades in between
Each trade gets campaigns for the searches homeowners type when they're ready to hire, sent to the page for that job.
General contractors
Mixed job types, so each kind of job gets its own campaign, its own budget and its own page.
"general contractor near me""home addition contractor"
See what clicks cost in my townsWhole‑home remodelers
Big tickets that can carry a higher cost per lead, aimed at homeowners ready to hire.
"home remodeling contractor""whole house renovation"
See what clicks cost in my townsKitchen and bath remodelers
Your most searched jobs, with each ad landing on the kitchen page or the bathroom page it matches.
"kitchen remodeler near me""bathroom remodel contractor"
See what clicks cost in my townsBasement finishing
Cost questions and DIY searches blocked, so you pay for homeowners who want a crew.
"basement finishing contractor""basement remodel near me"
See what clicks cost in my townsAdditions and ADUs
Long decisions and permit waits, so Booked keeps each lead warm for weeks after the first call.
"home addition builder""ADU contractor"
See what clicks cost in my townsDecks and outdoor living
Ads limited to the towns you serve and the builds you want: decks, patios or covered porches.
"deck builder near me""patio contractor"
See what clicks cost in my townsRoofing, siding and windows
Clicks cost more here, so blocked words and a fast reply carry more of your cost per signed job.
"roof replacement near me""window replacement company"
See what clicks cost in my townsHome builders
Long sales cycles, where one signed home pays for many months of ads and follow‑up.
"custom home builder""build on your lot"
See what clicks cost in my towns07 · Two auctions
Search ads and Local Services Ads win on different things
Your reviews lift you in one auction and aren't an input in the other. Knowing which is which tells you where the next dollar goes.
Search ads · pay per click
Your bid, your ad and your page
Google's Ad Rank weighs your bid, the quality of your ad and the page it lands on, and the expected impact of extras like your call button. Your review count isn't on its list. In Google's words, "even if your competition has higher bids than yours, you can still win a higher position at a lower price".
Google Ads Help, "Ad Rank"
Local Services Ads · pay per lead
Your answering and your reviews
Google ranks them on your bid and your profile: how quickly you answer calls and messages, your rating, how many reviews you have and your photos. Missed calls can count against you. For most remodelers they move into Google Ads in late 2026, still paid per lead. What changes
Google Local Services Help, "About ad rankings"
08 · What Google rewards
Google notices whether you answer the calls it sends you
People use Google because it shows them what they’re looking for. When Google sells you a call, it wants that homeowner helped. So on Local Services Ads it ranks you partly on how responsive you are and how fast you reply. Keep missing calls and you can slide down the list, where fewer calls come.
Word for word, from Google’s own help page
“Missed calls may negatively affect your responsiveness.”
Responsiveness and your average response time are both on Google’s list of what your Local Services Ads rank on.
Google Local Services Help, About ad rankings
A contractor marketer says it plainly
“If you’re constantly missing phone calls, Google’s going to stop sending you those calls.”
Google’s own ranking page backs him.
Google’s ranking page
Your responsiveness to customer inquiries and requests
Google’s note on this one is the line above.
A missed call still gets an answer
When you can’t pick up, the homeowner gets a text from your business in under a minute, so she has a reason to wait for you instead of calling the next ad. A text can’t turn a missed call into an answered one, so pick up when you can. It keeps the job you already paid for.
Missed‑call text‑backGoogle’s ranking page
Your average response time
Listed with your rating and reviews in your profile’s quality.
Every reply goes out in under 60 seconds
Every website form and missed call gets a first reply in your words in under 60 seconds, day or night, or that month is free. Fast becomes a habit you don’t have to remember.
Speed to leadGoogle’s ranking page
More ways to reach you, at night and on weekends
“Especially during nights and weekends when you can’t answer the phone”, it says of message and booking leads.
Nights and weekends get an answer too
When we run your Local Services Ads, message leads are on. After hours, the AI receptionist (an add‑on) answers instead of voicemail and books the estimate, and every reply carries your booking link.
After‑hours AI receptionistGoogle’s ranking page
Your rating and number of reviews
Also part of your profile’s quality.
Every finished job asked for a review
The day you finish a job, the homeowner gets your Google review link by text and email, with a reminder if they forget, and every review gets a reply drafted for you.
Review requests
Your Google Business Profile ranks on reviews too. Google’s local ranking page says “More reviews and positive ratings can help your business’s local ranking.” Booked asks every finished job for one. And a homeowner who can’t reach you from your profile simply calls the next one on the map.
A missed call costs you twice. Google charges for a call you miss during your business hours when the caller stays on the line for more than 20 seconds, and a call that goes to voicemail is charged too. Then it may count against where your ad ranks.
Bids and budgets are half of it. Google also ranks what happens when the phone rings: who answers, how fast the reply comes, and your reviews. Run your ads with Booked, or everything in the All‑in plan, and we run both halves, so the calls you pay for turn into booked estimates.
From Google’s Local Services Help pages About ad rankings and How leads work, and its Business Profile Help page Tips to improve your local ranking on Google, read 29 Oct 2026. Google doesn’t say how much each one weighs.
10 · Our limits
What we don't do
Never
- No promise of a number of leads or a position. Your budget and your market decide that
- No percentage of your ad spend
- No 12‑month contract
- No clicks bought from junk partner sites to pad the numbers
Always
The account is yours
Your Google Ads account is in your name, with your payment method. If you leave, it stays with you, with every campaign and all its history.
How much should I spend on ads?
You set the budget and pay Google directly. The providers we checked recommend starting somewhere between $775 and $2,500 a month, depending on your towns and services. Your free Missed Jobs Test shows what your market needs before you spend anything. To run your own numbers, use the Google Ads calculator. The math behind a budget: is Google Ads worth it for contractors. How ads fit with everything else: digital marketing for contractors.
Why pair Google Ads with Booked?
You pay for every click, answered or not. Ad leads arrive as calls while you're on a job, forms at night and missed calls on a Saturday. Booked texts each one back from your business in under 60 seconds, books the estimate and follows it up until you hear yes or no. A first reply in under 60 seconds, or that month of Booked is free. How Booked works
I tried Google Ads before and lost money. Why would it work now?
Most remodeling ad money is lost in three places: clicks from searches like "jobs" or "DIY", ads that land on a homepage, and leads nobody answers in time. Construction ads turn 2.61% of clicks into a call or a form, against 7.33% across home services (LocaliQ, 2025). We block the wrong searches from day one, send each ad to the page for that job, and pair the ads with Booked so every lead gets a reply. You see what each lead cost every month, you stay month to month, and the account stays yours if you leave.
Do you take a percentage of my ad spend?
No. Management is a flat $227 a month whatever you spend, so we have no reason to push your budget up.
Search ads or Local Services Ads?
Local Services Ads sit at the very top of the results and charge per lead, not per click, so their leads can cost less. Search ads let you choose the exact services and towns you pay for. Judge both on what a signed job costs you, since that is what you get paid for. They also rank on different things (the two auctions), which is why many remodelers run both, and we run them together.
My Local Services Ads are moving into Google Ads. What changes?
Google is moving them into Google Ads as a pay‑per‑lead campaign: some trades from August 2026, and service‑area businesses like most remodelers in late 2026. You still pay per lead, and your ads show in the same places. Your old Local Services Ads reports don’t move across, so export them first, and you can no longer set a maximum cost per lead by hand. Google emails your account admin 14 days before the switch. Ask us on the free call if you want a hand with it.
Does answering the phone affect my Local Services Ads?
Yes. Google ranks Local Services Ads partly on how responsive you are, and its own ranking page says missed calls may count against you. It also charges for a call you miss during business hours when the caller stays on the line more than 20 seconds. So answer when you can, and when you can’t, Booked texts the homeowner back in under a minute so the job stays yours. What Google ranks you on
My Google reviews are thin. Will ads still work?
For search ads, yes. Google ranks them on your bid and the quality of your ad and page, and your review count isn’t on that list. Reviews still count twice: Local Services Ads rank on them, and the homeowner reads them before calling. That’s why Booked asks for a review after every finished job. Review requests
How fast will the phone ring?
Ads can start showing within days of Google's approval, which is why they work while SEO is still building. Over the first 60 days we tune them to the searches that book estimates. How many calls you get depends on your budget, your towns and your competitors, so we won't promise a number. You'll see every call and its cost in your report. Your first 60 days
Do I need a better website first?
Ads send people to a page. A slow page with no call button wastes the click. Every ad goes to a service page built for that job, and you can see a free preview of that page before you pay. Free website preview
What happens to the leads the ads bring?
On a Booked plan, every one gets a reply from your business in under 60 seconds, and every quiet estimate gets followed up. A lot of ad money is lost on the call nobody answered. How Booked works
Free Missed Jobs Test
Find out who's taking your jobs, and what it's costing you. Free.
We test your business the way a homeowner does, then show you in dollars which jobs you're losing and who gets them. One 30‑minute call, with your fix‑first plan.
4.8 out of 5 from 3,668 reviews14,300+ orders completed on Fiverr9 years in local SEO
You walk away with
- What a homeowner gets back from you after hours: a call and your form, timed
- Where you show on Google in your best towns, and who shows above you
- Your website on a phone, through a homeowner's eyes
- What it costs you a year, and the 3 fixes that win the most back
Free. We run the tests before your call.