Estimate follow-up · for remodelers: Sign more of the estimates you already sent, without chasing homeowners
You drove out, measured, priced it and sent it. Then nothing. Our team writes your follow‑up in your voice, sends it on day 2, 5, 10 and 21, and stops the moment they reply.
More signed jobs. Less chasing homeowners.1:47, sound on. Larkmoor Remodeling, Mike, Sarah and every message, price and number in it are examples.
Part of Booked: one plan, set up for you and checked every month. It works with the website you have.
- Written in your voice, run by our team
- Day 2, 5, 10 and 21
- Stops the moment they reply
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01 · How it works
A thank‑you, then four check‑ins. You only step in when they reply
- Starts whenYou tap "Estimate sent"In the Booked app, right after you send itBooked doesn't read your estimating software, so one tap starts the follow‑up. Nothing goes out by mistake, and you can pause it any time.
- Text and emailSame day: a thank‑youText and email, in your wordsThanks them for having you out, confirms the estimate arrived, and tells them to reply with any questions.
- WaitWait 2 days
- ChecksDid they reply?YesThe follow‑up stops and you get an alertNoKeep going
- TextDay 2: a quick check‑in"Did the estimate come through okay?"
- EmailDay 5: something usefulA similar job you finished, or what happens nextValue, not pressure: photos of a job like theirs, how your schedule works, or answers to the questions homeowners ask at this point.
- TextDay 10: the honest question"Should I hold a spot on the schedule, or have plans changed?"
- A task for youDay 12: a call reminder for youWho to call, and whySome jobs need your voice. If they opened the emails but haven't replied, you get a reminder with their name and the estimate.
- TextDay 21: closing the loop"Close your file, or check back in the spring?"
- ChecksTheir answerYesYes: moved to Won, and the job is on your boardNoNot now: a helpful note once a month until they are ready
- ResultEvery step stops the moment they reply
Estimate follow‑up
You drive out, measure, price the job and send it. Then the follow‑up runs for you, politely, until you hear yes or no.
Saves youThe jobs you already did the hard part for.
Day 0 · You tap "Estimate sent"
Hi Sarah, it's Mike from Larkmoor Remodeling. Thanks for having us out today. Your kitchen estimate is in your inbox. Any questions, just reply here.
Day 2 · No reply yet
Hi Sarah, did the estimate come through okay? Happy to walk you through the cabinet options.
Day 5 · Email: a Westfield kitchen with a similar layout
Day 10
Should I hold a spot on the June schedule for you, or have plans changed?
Sorry, it's been crazy. Can we move the island and get a new number?
Follow‑up stops · Mike gets an alert
02 · Watch it in under 2 minutes
Watch a quiet estimate turn back into a conversation
Homeowners hate waiting for answers. You hate chasing them. See how our team writes your follow‑up in your voice, sends it on day 2, 5, 10 and 21, and stops the moment a homeowner replies.
Larkmoor Remodeling, Mike, Sarah and every message, price and number in it are examples.
03 · Why it matters
A quiet estimate is rarely a no. Usually nobody knows what happens next
Most homeowners compare quotes, and trust decides the hire more often than price. Silence makes it easy to move on. A short, helpful check‑in keeps you in the conversation.
68%of homeowners get other quotes when a price comes in higher than they expected.Housecall Pro, 2026 survey of 1,100+ homeowners
2+quotes compared by most homeowners before they hire.Modernize, Homeowner Insights 2024
55%of consumers put trust and reputation first when they choose a home‑improvement business. 6% put price first.BBB survey, reported July 2025
Home improvement professionals are notorious for not being diligent about following up.
Offer financing? Housecall Pro found 62% of homeowners are more likely to go ahead when financing is offered. If you offer it, the day 10 message can say so. (Housecall Pro, 2026)
04 · What you get
Everything that keeps you in touch on day 10, set up for you
Four check‑ins in your voice
Written with you on the kickoff call, so they sound like you and answer what your homeowners actually ask. Never a canned "just checking in".
One tap from you, the rest from us
When an estimate goes out, tap "Estimate sent" on the lead. Mark it won or lost and it stops. Our team handles the wording, the timing and the checks.
Stops on any reply
A yes, a no, a question or a "not yet": the moment they reply, the follow‑up stops and you get an alert.
Helpful, never pushy
A thank‑you, then four check‑ins over three weeks, each with a reason to reply: timing, scope or options. No daily texts, no fake deadlines, no pressure lines.
Old estimates too
Estimates that went quiet before you joined get a seasonal message in weeks 2 and 3. How reactivation works
Proof of the work every month
Every estimate followed up, who replied, and the jobs you marked won from them, at your own job size.
05 · Plan and price
One signed bathroom job pays for about two years of it
Booked is one plan: estimate follow‑up, old‑lead campaigns, review requests and instant replies, $297 a month. For scale: one signed minor kitchen (midrange national average $28,458, Cost vs Value 2025) at NAHB's 29.9% average gross margin is about $8,500 of gross profit, close to 28 months of Booked.
06 · Works with the rest of Booked
Every other place you're losing jobs, closed at the same time
- Booked
Old leads and past customers
Old estimates and past clients, back in touchHow it works - Booked
Review requests
Asked in person, then followed up kindlyHow it works - Booked
Speed to lead
Every form and message answered in a minuteHow it works - Booked
Missed‑call text‑back
A text from you in under a minuteHow it works - Booked
Online booking
Visits booked and remindedHow it works - Booked
CRM and mobile app
One inbox, one pipeline, on your phoneHow it works - Booked
Social media posts
2 months of posts from your jobs, a bonusHow it works - Add‑on
After‑hours phone assistant
Calls answered when you are closedHow it works - One plan
All of Booked, one plan
Every part above, set up for you and checked every month, on the website and phone number you have now.How Booked works
What do the check‑ins say?
Here is an example, for a made‑up business. Yours are written with you on the kickoff call, in your words.
- Day 2: Hi Sarah, it's Mike at Larkmoor Remodeling. Just making sure the kitchen estimate came through. Any questions I can answer?
- Day 5: Hi Sarah, most families ask how long a kitchen takes and when we could start. Happy to walk you through our schedule. Would a quick call help?
- Day 10: Hi Sarah, should I hold a spot on the schedule for you, or have plans changed? If the number came in higher than you hoped, there are usually ways to adjust the scope.
- Day 21: Hi Sarah, I don't want to keep bothering you. Should I keep your kitchen estimate open, close it out, or check back in a few months?
Whose name do the messages go out in?
Your business name, signed by you or by whoever you choose, usually the person who walked the job. They come from your business number and email, never from us.
What if they say 'not yet'?
The follow‑up stops and you get an alert. They stay on your list, so they hear from you again with your seasonal offer, and your name is in front of them when they're ready.
Won't it annoy homeowners?
Four short check‑ins over three weeks, then it stops, and any reply stops it at once. A homeowner who went quiet is often busy or still comparing quotes, and a polite check‑in keeps you in the running without a phone call you don't have time for.
Is it the price when an estimate goes quiet?
Sometimes, but rarely on its own. In a 2025 BBB survey, 55% of consumers put trust and reputation first and 6% put price first. An older survey by a lead seller found 43% chose on the estimate's price (Modernize, 2018). So price decides for some homeowners, and silence loses others. Before you cut a price, find out why. The day 21 message asks for a yes, a no or a not yet.
Do I have to learn new software?
No. You tap "Estimate sent" on the lead when an estimate goes out, and you answer the homeowners who reply. Our team writes the messages, sets the timing and checks it every month.
How do I make the follow‑up feel welcome?
Ask before you leave the driveway: "Is it okay if I check in next week? Just tell me still thinking or went another way. There's no wrong answer." Then the check‑ins arrive as promised, and a no is easy to say.
Can I change the messages?
Yes. We write them with you at the start and change them whenever you ask, for example for a slow season or a new service.
What if they say no?
The follow‑up stops and the estimate is marked lost, so it isn't chased again. You can ask them what tipped it, which is worth knowing for the next one. If it is often on price, check your markup and how you bid.
Does it work with estimates from Jobber or Buildertrend?
It runs next to them. Keep sending estimates from your job software, then you, your office manager or your estimator taps "Estimate sent" on that lead in the Booked app. That one tap starts the follow‑up. Booked doesn't read your job software's quotes by itself. Comparing tools? See Jobber alternatives for remodelers.
Is estimate follow‑up a separate plan?
No. There's one Booked plan, $297 a month, and estimate follow‑up is the heart of it, with old‑lead campaigns, review requests and instant replies. See everything in Booked
Free follow‑up audit
Find out what your quiet estimates are worth. Free, and yours to keep.
One 30‑minute call about the estimates you sent and the follow‑up you send today. You leave with a plan, whether you hire us or not.
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You walk away with
- What your quiet estimates are worth
- The follow‑up we would run for your business
- The messages we'd use, written for you and emailed after the call
Free. No card and nothing to sign.