Found · local SEO for Google and AI search

SEO for remodelers and contractors: win the searches sending jobs to your competitors

Google should send you the homeowners who will pay for work like yours. Found researches your market first, then builds what Google and AI tools read: your profile, your pages, your listings and the sites that mention you. 45% of consumers now use AI tools for local recommendations (BrightLocal, 2026).

Stop losing jobs See the plans

Free: who's in the map top 3 in your towns, the searches you're missing, and what we'd build first. Already paying an SEO company? Bring their last report.

Found · every monthIncluded

New SEO pages, written for you 3 or 5 a month

Google profile posts and photos Weekly

A reply drafted for every review Every review

Listings checked Monthly

Map and organic positions, 5 searches Report

A 45‑minute strategy call Monthly

From the Found plans below. Months 2 and 3 add your listings, 50 foundational backlinks and 15 high‑authority articles.

From $885 a month, no setup fee
No setup fee, a 3‑month first term
Your market researched before we build
No 12‑month contract

4.8 out of 5 from 3,668 reviews14,300+ orders completed on Fiverr9 years in local SEO

01 · Why most SEO disappoints remodelers

Most SEO chases rankings. We chase the calls you want.

If you've tried SEO before and the phone rang with the wrong jobs, it probably started with tactics, not with who your best clients are and what they need to see before they call.

Rankings‑first SEOFound

What they chaseRankings and traffic, and a report that shows them going up.Calls from homeowners with the project and the budget you want.

The pagesAs many as possible, with town names swapped in.Fewer pages, each researched from what ranks in your town and written from your real jobs.

Who callsHandyman requests, and small budgets for big projects.Homeowners who saw your process and your price ranges before they called.

Before they startStraight into building.Your market, your competitors and your best jobs researched first.

The reportTraffic going up.Calls, booked estimates and the pages that brought them.

When you know it worksNobody says.A dated 90‑day list you can check, then a plan every month.

02 · Built only for remodelers and GCs

A general SEO agency doesn't know your jobs. We only do yours.

We only work with remodelers, general contractors, design‑build firms and home builders. That changes what goes on every page.

Kitchen remodels
Bathroom remodels
Basement finishing
Home additions
Whole‑home renovations
ADUs
Design‑build
Custom homes

We know your buyer

A general agency: One package for plumbers, dentists and lawyers.

Found: A family planning a remodel takes its time, compares portfolios and wants a price range before calling. Every page is written for that family.

We know how you sell

A general agency: The job ends at the click, and the report counts visitors.

Found: Walkthroughs, estimates, design fees and the weeks between the estimate and the yes. Every page leads to the step you want next, and every lead can go straight into follow‑up.

We know your work

A general agency: Stock photos and copy that could sit on any contractor's site.

Found: Kitchens, baths, basements, additions and whole‑home remodels, each page written from your own projects, in your words.

03 · How Google and AI pick

Google and AI tools pick the remodelers they're surest about

Google says it ranks local results on relevance, distance and prominence. In practice that comes down to four things you can work on:

What Found builds

Your Google profileRebuilt, posted weekly, reviews answered
3 or 5 new SEO pages a monthPlanned from your market, written for you
40 listingsGoogle, Bing, Apple, Yelp, BBB, Houzz
50 foundational backlinksAnd 15 high‑authority articles

Found

Your remodeling business, easy to confirm everywhere

Re‑checked every 90 days
Kept current as Google and AI search change

Where homeowners find you

The Google map top 3Where most local calls start
Google search resultsYour pages for each service and town
Google's AI answersAI Overviews and AI Mode
ChatGPT and other assistantsThey cite the same profiles and sites

In a study of 1.9 million AI citations for local businesses, Google Business Profile made up 28.5% of all citations (BrightLocal, Aug 2026). No one can promise a mention, so we build what both of them read.

1Profile
Your Google Business Profile.
The right categories, your services with price ranges, real photos of finished jobs, and reviews that keep coming. Google says more reviews and positive ratings can help your local ranking.
Google Business Profile
2Listings
Your listings everywhere else.
The same name, address and phone on every directory. When they disagree, Google and the AI tools trust you less.
Directory listings
3Pages
Your website.
A page for each service you want calls for, and for the towns you want them from, written around real jobs there.
The Smart Website
4Links
Who mentions you.
Links and mentions from other sites. Google says prominence is based partly on how many websites link to your business.
Foundation backlinks

Google Business Profile Help, "Tips to improve your local ranking on Google", checked 20 Oct 2026.

AEO, GEO and AI search

Call it AEO or GEO. Most of it is SEO, and SEO is what we do.

Google's AI answers and ChatGPT read the same four things above: your pages, your Google profile, your listings and the sites that mention you. Found builds all four, and our team has done local SEO for 9 years.

It takes months to build, and it's the part you can't skip.

Word for word, from Google's guide to its AI features

“There are no additional requirements to appear in AI Overviews or AI Mode, nor other special optimizations necessary.”

The same guide says “the best practices for SEO remain relevant” for its AI answers, and lists keeping your Business Profile up to date among them.

Google Search Central, AI features and your website, read 6 Nov 2026

Rather do some of it yourself first? Read our guide to SEO for contractors

What Found builds, in numbers

What each plan builds to go after the searches your competitors win

Found Starter: 3Found Growth: 5a month
New SEO pages
Researched from what ranks in your town, written for you, designed, linked and approved by you.
40built
Listings
Google, Bing, Apple, Yelp, BBB, Houzz and more, one set of facts, checked every month.
50months 2 and 3
Foundational backlinks
Established sites that carry your exact business details, from the Authority Foundation.
15months 2 and 3
High‑authority articles
Articles on publishing sites with a DR of 70 or more, each naming your business.
Weeklyevery plan
Google profile care
Posts, photos and a reply drafted for every review. Review requests to every customer come with Booked.
Monthlyevery plan
Report you can click
Map and organic positions, and every page, listing and link we built.

Somebody's playbook worked in somebody else's town. We look at yours first.

Ali Kashif, who runs Booked Remodelers

04 · Custom research: where you can win

Your SEO plan is built from your market, not a template

Your towns, your competitors, your services and the way you talk to homeowners. We research them first, plan every page up front, and build one page at a time with you.

1Every website
We interview you.
Your services, your best jobs and how you talk to homeowners, on a 30‑minute kickoff call. Your words become the site's words.
2Every website
We study your market.
Who's in the map top 3 for your services in each of your towns, what they rank for, and what homeowners near you actually search.
3Found plans
We plan every page up front.
Keyword clusters and a topical map: which service pages, town pages and answer pages you need, and in what order. You see the plan before we write a word.
4Every website
We build one page at a time.
Section by section, in your brand colors, with your real photos, your reviews, a call button and a form on every page.
5Every website
You check it. We change it. You approve it.
Only then do we start the next page. Service pages first, homepage last.
6Every plan
You get a report you can click.
Every page, listing and link we build, with its live URL, so you can see the work instead of taking our word for it.

Where AI fits. We use it to speed up research and checking. Every page is written for your business, checked by a person and approved by you before it goes live. No AI photos of jobs you didn't do, no made‑up reviews, no invented facts.

05 · What goes into every page

Seven things on every page we build, and where each one comes from

Most SEO pages are a keyword and a town name. Ours start with the search and end with your follow‑up. Here is an example service page, part by part.

larkmoorremodeling.example/kitchen-remodeling/westfield/Example

Larkmoor Remodeling Call

Kitchen remodeling in Westfield

"We design it with you, build it with our own crew, and you get one schedule from demo day to the final walkthrough."

4Call MikeGet a quoteYour Google reviews

A recent job in Westfield

A 1990s closed‑in kitchen opened up to the family room

7 weeks$40K to $60K rangeTheir review

Questions Westfield homeowners ask

How long does a kitchen remodel take?

Do I need a permit in Westfield?

Tell us about your kitchen

Send

6Bathroom remodeling in WestfieldKitchen remodeling in FairviewBasements

1
The search behind it
Keyword research first: what homeowners in Westfield type, the questions they ask and who holds the map top 3. One page for each service, and for each town where there is real demand.
2
Your words
A 30‑minute interview about how you work and how you talk to homeowners. The page sounds like you on a walkthrough, not like an agency.
3
Your project, with the numbers
A real job from that town: what the family wanted, what you did, how long it took and the price range. Proof no other remodeler can copy.
4
Built to convert
A call button and a short quote form on every screen of a phone, your reviews next to every ask, and one clear next step.
5
Answers to real questions
What homeowners ask before they hire, answered plainly. It is also what Google and AI tools quote.
6
Linked to the rest of your site
Each service links to its towns and each town to its services, so Google sees everything you do and where.
7
The form starts your follow‑up
With Booked, a quote request gets an instant reply in your words and is followed up until you hear yes or no.

06 · What Found does

Month one fixes what Google checks first. Then new pages every month.

Month 1 Foundations
Research, profile, page plan
Your market researched, your fact sheet approved by you, and your Google profile rebuilt: categories, services, price ranges, photos, questions and answers. Your page plan is set from what ranks in your towns, and your first new pages are written.
Months 2 and 3
Listings and backlinks
40 listings built and checked, 50 foundational backlinks that carry your exact business details, and 15 articles on high‑authority publishing sites, each one in your report.
Every month Ongoing
Pages, profile, report
3 new SEO pages a month on Found Starter, 5 on Found Growth: service pages, town pages where there is real demand, project stories and pages that answer what homeowners ask. Listings checked, a weekly Google profile post, and a report of your map and organic positions.
Every month
A 45‑minute strategy call
What the report shows, what's working, what isn't, and what we build next. One team that knows your account.
Every 90 days
The check again
Your visibility checked again, so you see where you started and where you are.

07 · Why new pages every month

SEO is a seed. About a year to grow, and it can feed your calendar for years.

Ads stop the day you stop paying. Your pages stay up, and the ones Google and AI tools trust keep sending homeowners your way. That takes steady planting, so we plant every month, in the towns and services you want to grow into.

Months 1 to 3
Plant
9 pages on Found Starter, 15 on Found Growth, for the jobs and towns you want most.
Months 4 to 9
Roots
Each new page links to the ones before it, so Google and AI tools see you cover the whole topic. SEO people call it topical authority.
Month 12 on
Harvest
36 pages on Found Starter, 60 on Found Growth, each one built to bring homeowners to you, with no fee per click.

Example

You want more bathroom remodels in Naperville. We publish a page for bathroom remodeling in Naperville with your real projects and price ranges. The next pages answer what homeowners ask before they call: what a bathroom remodel costs there, how long it takes, whether it needs a permit. Each one links to that page. When someone searches Google, or asks ChatGPT for a bathroom remodeler in Naperville, that page and the pages around it are what we build to be the answer.

Nobody can promise rankings. What we promise is the work: every page, listing and link in a report you can click. Want it to grow faster? The All‑in plan adds 5 blog posts a month that link to your pages.

08 · The real time commitment

We need you most in the first two weeks

Like a remodel, this is front‑loaded: we can't build your story without you. After the first two weeks, your time drops to about 45 minutes a month.

Weeks 1 and 2
Pre‑construction
This is where we need you most: a discovery call, your one‑page fact sheet, photos of your best jobs, and your OK on the page plan. If this stalls, everything stalls.
Your timeAbout 2 hours
Months 1 to 3
Production
We write, design and publish your pages, rebuild your Google profile, and build your listings and backlinks. You approve each page before it goes live.
Your timeAbout 15 minutes a page
Month 4 on
Growth
New pages every month, your profile kept current, and a report that shows the calls and booked estimates it brings.
Your timeAbout 45 minutes a month

09 · Plans

Two paces. Pick how many towns you want to win.

No setup fee, and a 3‑month first term billed monthly. The only difference between the two is how many new pages a month: 3 or 5.

Found Starter

RecommendedGet found

$885 a month

Start today: $885 no setup fee

Then $885 a month. A 3‑month first term, billed monthly, then month to month with 30 days' notice.

Your market researched before we build
Google Business Profile rebuilt and managed
3 new SEO pages a month, written for you
40 listings built and checked
50 foundational backlinks and 15 high‑authority articles
Written for Google and AI answers
Monthly report and a 45‑minute strategy call

Order Found Starter

Found Starter · Get found, at a steady pace

Is this plan for you?

Sounds like you if: The phone isn't ringing in the slow weeks. You're not on the map when homeowners search, so you pay for shared leads that go to several other contractors too.
What changes: Calls from your own Google profile and your own pages, not a lead list. Your market researched first, your profile rebuilt and managed, 3 new SEO pages a month written for you, your listings and your first backlinks.
Why it works: Google says it ranks local results on relevance, distance and prominence, and we work on the parts you can change. 68% of consumers only use businesses with 4 or more stars, and 47% won't use one with fewer than 20 reviews (BrightLocal, 2026).
What it takes from you: A discovery call, your OK on the fact sheet, then about 45 minutes a month to review pages and the plan. Every page, listing and link is in a report you can click.
Not for you if: You already get more calls than you can answer. Start with Booked.

Order Found Starter

Found Growth

Get found

$1,085 a month

Start today: $1,085 no setup fee

Then $1,085 a month. A 3‑month first term, billed monthly, then month to month with 30 days' notice.

Your market researched before we build
Google Business Profile rebuilt and managed
5 new SEO pages a month, written for you
40 listings built and checked
50 foundational backlinks and 15 high‑authority articles
Written for Google and AI answers
Monthly report and a 45‑minute strategy call

Order Found Growth

Found Growth · Get found, faster

Is this plan for you?

Sounds like you if: You're in a busy market, or you want to rank in more towns this year. Three pages a month would take too long to cover your services and the towns you want.
What changes: Everything in Found Starter, with 5 new pages a month instead of 3, so your services and towns are covered about 40% sooner.
What it's worth: A major kitchen remodel leaves about $24,800 of gross profit (Cost vs Value 2025, NAHB 2026). Found Growth is $13,020 a year. One kitchen pays for a full year of it.
What it takes from you: The same as Found Starter: a discovery call, your OK on the fact sheet and on each page, and about 45 minutes a month.
Not for you if: You can't take more jobs next quarter. More calls would only make the waitlist longer.

Order Found Growth

Tap Is this you? on any plan to see who it's for, what changes and why it works.

Inside Found · your first 3 months

Every part has its own price. Found puts them together, and the pages come on top.

The parts, bought on their own

Google Business Profile CareYour profile set up, then managed every month$97 a month + $257 setup
Listed Right Core40 listings built and checked$147 one time
Authority Foundation50 foundational backlinks$67 one time
15 platform articlesHigh‑authority publishing sites, DR 70+$117 one time

Bought on their own, 3 months$879

Found, your first 3 months

Found Starter, 9 new pages$2,655

For $1,776 more than the parts, you get 9 new SEO pages, written for you.

Found Growth, 15 new pages$3,255

For $2,376 more than the parts, you get 15 new SEO pages, written for you.

Pages aren't sold on their own: researched, written, designed and linked to the rest of your site, then approved by you. There's no setup fee, and the first 3 months are billed month by month.

Found guarantee

Your 90‑day list delivered on time, or your next month is free

By day 90: your Google profile rebuilt, 40 listings, 50 foundational backlinks, 15 high‑authority articles and your new pages (9 on Found Starter, 15 on Found Growth), each one in your report.

Our honest line

We don't sell rankings. We build what Google ranks.

Nobody can promise a spot on Google, a number of leads or a mention in ChatGPT, and anyone who does is guessing. We promise the work that earns them, on dates you can check, in a report with every live link.

Stop losing jobs Order Found Every price

10 · One part at a time

Just want one part done?

Each of these is also sold on its own, one time, priced on its own page. The orange tags show what's already inside every Found plan.

One time40 in every Found plan

Directory listings

Your business listed the same way on the directories that matter.

See the listings One time50 in every Found plan

Foundation backlinks

50 foundational backlinks that carry your exact business details.

See the backlinks One time15 in every Found plan

High‑authority links

Three kinds, each named for what it is.

See the three kinds Per link

Niche backlinks

Links from real sites in your trade, at the site's own price plus a fee per live link.

How they work 2026 package

Entity Authority Stack

Three packages built around one Entity Fact Sheet, for Google and AI search.

See the stack Free

Free citation and backlink sheet

Made from your website: what to fix, what to build, and where to get backlinks.

Free, by email

11 · The math

One kitchen covers it once

1.9

The gross profit on one major kitchen pays for a full year of Found Growth 1.9 times.

$82,793average major kitchen remodelCost vs Value 2025

29.9%average gross marginNAHB, 2026

$24,800gross profit on one kitchen

One kitchen's gross profit, $24,800

Year 1$13,020Still yours

One year of Found Growth: $13,020
Left over after one years

Found Starter is $10,620 a year: one kitchen covers it 2.3 times. Gross profit, before overheads. Your numbers will be different.

Run your own numbers

Getting calls, but estimates go quiet? Booked follows up every estimate until you hear yes or no, from $297 a month. Want calls this month while SEO builds? Google Ads, run next to your SEO.

How Booked works

12 · Questions

Questions about Found

Stop losing jobs

How long until I see results?

The work runs on a schedule you can check: the 90‑day list above. Map positions usually move over months, not weeks, and how fast depends on your competitors and your starting point. Your monthly report shows exactly where you are, and we say so when something isn't working. The full 90‑day plan: how to get remodeling leads from Google.

Why is there a 3‑month first term?

Because SEO is front‑loaded. The research, your profile, your first pages, your listings and your backlinks all happen in months 1 to 3. After that it's month to month with 30 days' notice.

Do you do SEO for home builders too?

Yes, for custom and semi‑custom builders and design‑build firms. The parts are the same, built around the homes you have built. SEO for home builders

Do I need a new website for SEO?

Not always. We can build pages on the site you have if it's fast and we can get access. If it's slow, dated or on a builder that fights SEO, the Smart Website is one time, on its own or in the All‑in plan.

How many new pages do I get?

Found Starter: 3 new SEO pages a month. Found Growth: 5. Each one is researched from what ranks in your town, written for you, designed, linked to the rest of your site and approved by you before it goes live. Service pages, town pages where there is real demand, project stories and pages that answer what homeowners ask.

Do you build town pages for every town I list?

No. We build a town page only where there's real search demand or real jobs to show there. A page with just the town name swapped in doesn't help you and can hurt.

Can you guarantee the top 3 on the map?

No. Nobody controls that. We show you who's in the top 3 now and what they have that you don't, and we build it.

Do I need Booked too?

Not to start. Found brings the calls, and Booked makes sure they become jobs: every estimate followed up, every customer asked for a review. Together they're $1,182 a month. Want it all run for you? The All‑in plan runs your website, ads, SEO, social posts and Booked for $2,450 a month.

What about niche links, citations and press releases?

Found includes your core listings, 50 foundational backlinks and 15 high‑authority articles. Niche outreach links, more listings and press releases are extras we suggest only when your market needs them, each priced on its own page.

I already pay an SEO company.

Get the free Missed Jobs Test and bring their last report. We'll compare it with what Google shows today. If they're doing the work, you'll see it, and we'll tell you to stay.

Can you get me into ChatGPT and Google's AI answers?

Nobody can promise that. AI tools build their picture of a business from the same things Google reads: your profile, your listings, your pages and the sites that mention you. That's exactly what Found works on, and every piece goes in your report.

Ali Kashif, who runs Booked Remodelers — **Ali Kashif**Your call is with him

Free Missed Jobs Test

Find out who's taking your jobs, and what it's costing you. Free.

We test your business the way a homeowner does, then show you in dollars which jobs you're losing and who gets them. One 30‑minute call, with your fix‑first plan.

4.8 out of 5 from 3,668 reviews14,300+ orders completed on Fiverr9 years in local SEO

You walk away with

What a homeowner gets back from you after hours: a call and your form, timed
Where you show on Google in your best towns, and who shows above you
Your website on a phone, through a homeowner's eyes
What it costs you a year, and the 3 fixes that win the most back

Stop losing jobs

Free. We run the tests before your call.

SEO for remodelers and contractors: win the searches sending jobs to your competitors

Most SEO chases rankings. We chase the calls you want.

A general SEO agency doesn't know your jobs. We only do yours.

We know your buyer

We know how you sell

We know your work

Google and AI tools pick the remodelers they're surest about

Your Google Business Profile.

Your listings everywhere else.

Your website.

Who mentions you.

Call it AEO or GEO. Most of it is SEO, and SEO is what we do.

What each plan builds to go after the searches your competitors win

New SEO pages

Listings

Foundational backlinks

High‑authority articles

Google profile care

Report you can click

Your SEO plan is built from your market, not a template

We interview you.

We study your market.

We plan every page up front.

We build one page at a time.

You check it. We change it. You approve it.

You get a report you can click.

Seven things on every page we build, and where each one comes from

The search behind it

Your words

Your project, with the numbers

Built to convert

Answers to real questions

Linked to the rest of your site

The form starts your follow‑up